Third Annual Southern Blog Society Conference Review

Third Annual Southern Blog Society Conference Review // Twin Stripe // Photo  Kim Graham Photography (http://www.kimgraham.net)

Just over two weeks ago, I returned homed from my second Southern Blog Society Conference (#SBSCon) in Charleston, SC. I shared a quick peek when I returned home, but today I wanted to share a bit more about my trip plus some useful blogging tips.

SBSCon - Belmond Charleston Place // Twin Stripe

When attending a conference, I prefer staying at the host hotel because it makes it makes life much easier when trying to figure out where to go and what to do in a new city. #SBScon was held in the stunning Belmond Charleston Place. The faculties and service were first rate. If you are heading to Charleston for a special occasion, I highly recommend checking the hotel out.

Third Annual Southern Blog Society Conference // map from Cheery Berry // Twin Stripe // Photo  Kim Graham Photography (http://www.kimgraham.net)

Upon arrival, we received these adorable maps of Charleston and #SBSCon schedule, designed by Cheree Berry Paper. Click through to see more photos and blogging tips.

Third Annual Southern Blog Society Conference Swoozies Cocktail Party // Twin Stripe // Photo  Kim Graham Photography (http://www.kimgraham.net)

The first event on the conference docket was a cocktail party hosted by one of my faves, Swoozie’s. The rosé was flowing and confetti flying on a steamy night on Charleston Places’ beautiful terrace. It was the perfect time to catch up with old and new blog friends with a cocktail in hand.

Third Annual Southern Blog Society Conference Swoozies Cocktail Party // Twin Stripe // Photo  Kim Graham Photography (http://www.kimgraham.net)Third Annual Southern Blog Society Conference Swoozies Cocktail Party w/ Selfie Stick // Twin Stripe // Photo  Kim Graham Photography (http://www.kimgraham.net)

No surprise, the selfie stick was popular among the #SBSCon crowd. Meredith of Meredith Noelle flawlessly demonstrates how to take the perfect group selfie.

Third Annual Southern Blog Society Conference Swoozies Cocktail Party w/ Selfie Stick // Twin Stripe // Photo  Kim Graham Photography (http://www.kimgraham.net)

All of the photos in this blog post were taken by the lovely Kim Graham. She did a wonderful job capturing every second of #SBSCon. Above, I’m posing with new blogger buddies, Sarah of 702 Park Project, Aubrey of Finding Beautiful Truth (all of the way from Park City, UT!), and Rachel of Stupid Good. I’m wearing a Milly for Khol’s dress (similar) and Sole Society Olyvia black and white heels.

Third Annual Southern Blog Society Conference Review // Twin Stripe // Photo Kim Graham Photography (http://www.kimgraham.net) Third Annual Southern Blog Society Conference Review, Gift from Heart & Arrow // Twin Stripe // Photo Kim Graham Photography (http://www.kimgraham.net)
On Saturday morning, we headed across King Street to the beautiful Riviera Theatre to listen to some top industry speakers. When we arrived, we were greeted by Whitney of Heart & Arrow Design‘s adorable gifts that included her blog planner.

Third Annual Southern Blog Society Conference Speaker Pannel // Twin Stripe // Photo  Kim Graham Photography (http://www.kimgraham.net)

Brand panel with reps from Kendra Scott, The Real Real and Lilly Pulitzer.

Blog Design with Blair of Leap Design and The Fox & She

  • Always use Times New Roman or Arial for web body fonts. Web fonts will slow your site down too much.
  • Reduce your bounce rate with the WordPress Plugin, Reduce Bounce Rate.
  • Viewers will look at your site in a “Z” pattern, therefore, put a call to action in the bottom right corner of your site.
  • Want to add an opt-in popup to your site? Blair recommends WisePops, which is fully customizable.
  • If you want to optimize your images for retina display, just double the width when cropping your photo.
  • Don’t forget to use alt text on your photos. Try using 3-6 keywords or phrases per image.

Amy Northard, CPA of The Accountant for Creatives

  • Always open a separate bank account for your business and save money for taxes each time you get paid.
  • Keep a book keeping system that works for you. I’m looking forward to trying Wave Accounting.
  • Keep track of receipts and reconcile accounts monthly, just like balancing your bank account.
  • If you receive products for review, you should be reporting that on your taxes as income.
  • If you are paid $600 or more by a company or client, they should issue you a 1099 that you can submit with your taxes.
  • It is easy to obtain an employer ID number, that way you do not have to use your Social Security number.

Thanks to all of the fantastic speakers!

Speakers
Leap Marketing & Design  |  ESPN-W
Amy Northward, CPA  |  People StyleWatch  |  ShopStyle
Photography w/ Stupid Good + BethCakes

After all of the fantastic speakers, the curtains opened on stage to reveal all of the brands waiting to chat with us. I grabbed a mimosa and got to it!

SBScon-sponsor SBScon-sponsor2 SBScon-sponsor3 SBcon sponson: Moon & Lola

 Thank you to all of the amazing sponsors who attended the event, brought us tons of fun swag and helped to support the conference!

Platinum Level Sponsors:
Vera Bradley  |  Dermalogica
Swoozies  |  Lilly Pulitzer  |  Hallmark


Gold Level Sponsors
KIND Snacks   |  PINROSE   |  Dress Up  |  Kendra Scott
it Cosmetics  |  DL1961  |  Moon and Lola
Memento  |  Physicians Formula
My Kind Of Lovely  |  The RealReal  |  St. Ives


Silver Level Sponsors
Trina Turk  |  Talbots|  Minted.com
Spanx  |  Delta Faucet  |  Brahmin


Supporting Vendors
Charleston Florist  |  Emily McCarthy  |  Poppin
Kim Graham Photography  |  Heart & Arrow  |  Cheree Berry Paper

Third Annual Southern Blog Society Conference with Cofounders Cathy & Jessica // Twin Stripe // Photo  Kim Graham Photography (http://www.kimgraham.net)

It would be remiss of me not to give another shout out to Jessica of My Style Vita and Cathy of Poor Little It Girl. Cheers to both of them for planning a wildly successful third Southern Blog Society Conference! And even better news, if you are a blogger not in the South or Southwest, the Blog Society is becoming national in the fall, so get your blog ready!

This week I’ll be preping to head to another blog conference, Haven Conference, in Atlanta! It’s design and DIY focused, so it will be a change from #SBSCon. I can’t wait to share highlights from Haven.

katie

About Katie

Katie is the voice behind lifestyle blog, Twin Stripe. Her blog is dedicated to helping readers create a bright and modern lifestyle that doesn’t cost a ton. Twin Stripe features easy DIY projects, tasty recipes, entertaining ideas, style tips, home decorating inspiration and more. Katie lives in Greensboro, N.C. with her fabulous husband, Chad, and adorable pup, Hobbes. She spends her spare time decorating their 1950s bungalow and throwing festive parties. Katie believes you can never have too much glassware or glitter!

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