Today I am honored to have a special interview with Stephanie Bass, the founder of (PLĀ) Beauty. I had a chance to meet Stephanie when I was in Atlanta for #SBScon and she was amazing and so is her story. I truly think it proves you can do anything you put your mind to.
Also, be sure not to miss the giveaway and discount code at the bottom!
How did you decide to start a makeup line?
For years after losing my first daughter Bella in In June of 2004, my daily goal would be to get out of bed and find a way to smile. One of my best therapies was going to the mall to have my makeup done. For that moment I would smile and forget how heartbroken I was.
During our stay at Children’s Healthcare of Atlanta, I relied not only on the strength of my family but also on the amazing and giving staff that offered words of encouragement and hope at a time when I felt like I couldn’t go on. So as years went and after reinventing myself time and time again, I decided to pull all my passions together- Giving back, Children’s Healthcare and makeup!
What is your favorite (PLĀ) product?
My favorite product I cannot live without with my BELLA lip gloss. I wear it all day, every day. When I formulated my lip glosses, I wanted to make sure the texture and wearability was perfect because I am a lip gloss junkie!
What products would you use if you have three minutes before you have to run out the door?
Just the basics! The LIQUID TO POWDER foundation is a must have to balance your skin and give a perfect flawless skin. My most proud product to date is the new HOLY GRAIL mascara. It is a deep black that lengthens and builds your lashes so you can (PLĀ) all day (especially in Thailand where I am living). And of course, the GLAM GLOSS- for me the color BELLA and the cult fave is SHEER DELIGHT.
What are your favorite looks for fall?
I love a bold burgundy lip with plum cheeks, and natural eyes- all reflected in our collection. Burgundy matches beautifully with the natural colors of fall – the changing leaves & darker days. I also love a royal blue smokey eye like our GROOVEY BABY with a gold shimmer such as DISCO to highlight paired with a nude lip and a slight blush on the cheeks. I also like to swipe a bit of bronzer over every look to make the transition from summer to winter more natural. Our (PLĀ) OPULENT collection was inspired by these shades present in past nobility – the rich fabrics, gilded gold, and flowing burgundy wine.
How do you decide what colors will be in each season?
Creating the collections and naming the colors are two of the most fun and memorable things to do with (PLĀ). When I launched the company, I invited my sister and friends over for an evening to reminisce about our favorite high school stories, music or inspirations; and from that (PLĀ) was launched. As the company has grown, we have kept the personal touch but now invite our team of makeup artists & beauty experts over to our offices to (PLĀ). We consult magazines, beauty bloggers, and the runway to get inspiration for our seasonal looks. We then build formulas and colors to apply on each other and wear ourselves to find the perfect shade & formula for each season. And at the end, when we have finalized our collection, we of course celebrate with a glass of wine… Burgundy that is!
Want to try (PLĀ) Beauty? Enter to win four Glam Lip Gloss in (from top) Sheer Beauty, Eye Candy, Bella and In the Nude. Stephanie and her team have also been kind enough to provide Twin Stripe readers with a discount code: TWIN20 for 20% off any purchase of $40 or more.
Here’s how to enter:
- Enter the Rafflecopter giveaway below. Comment on this post to enter and get up to five additional entries by following Twin Stripe and (PLĀ) Beauty on social media.
- The giveaway is open until Sunday, Sept. 28, 2014 at 9 p.m. EST. One winner will be chosen at random within 48 hours. The retail value of the prize is $88.
- Open to U.S. residents only. Must be 18 years of age as of Sept. 28, 2014.
a Rafflecopter giveaway
Thank you to Stephanie for sharing her inspiring journey and her amazing line, (PLĀ) Beauty!