Food bloggers know that they need to stand out in order to get noticed. The best way to do this is by having a delicious newsletter with different types of content, like tips or recipes. Here are 14 tips for creating the most appetizing newsletters possible!
1. Don’t Clutter the Content
Keep your newsletters clean and simple. This will make them easy to read while keeping their attention at the same time. Make sure to write engaging headlines, feature stunning images, and keep the rest of the content very minimal.
2. Add Images to Every Newsletter
Images will grab your readers’ attention and invite them into the fold by standing out from their other emails. They’ll be more likely to read your newsletters if they’re interested in what you have to say — and images make it easier for them to get hooked!
3. Give Readers the Highlight Reel
Instead of giving away all of your recipes, keep them guessing! Instead, focus on writing about one dish that you want people to try or just offer a tip, like how to create an eye-catching drink for the summertime. This way, you’re holding back some of what your readers want from you, which makes them more likely to come back for a full recipe later.
4. Use a Strong Call-To-Action
Mention your website’s name at least once in each newsletter and then let readers know that they can subscribe right now! Your call-to-action should be visible, even if it means saying it in the image or writing it twice. You want to make sure that people are subscribing to your blog’s newsletter for good reason!
5. Let Readers Know Who You Are
If you’re an actual person, let people know about it! Mention your name at least once in each email and if you have a photo on the blog, provide a link to it. Your readers will be more likely to open your emails if they know who’s sending them and what kind of person you are.
6. Don’t Get Too Personal
It’s nice to get personal with your readers every once in a while by offering helpful tips or insight into your life, but not too personal. This means that you shouldn’t be sharing too much about your personal life or describing in detail what you did last night, for example. Your newsletters are meant to keep the focus on the blog while still providing some insight into who you are as a person.
7. Don’t Spam Readers with Every Newsletter
If you have tons of information to share with your readers, make multiple newsletters instead of flooding them with content. This keeps your newsletters from feeling overstuffed and makes it easier for you to not only connect better with each person but also create interesting topics like “5 Fall Cocktails.”
8. Focus on a Specific Audience
If you have at least three different readers, you need at least three different newsletters! You can’t always rely on the same content to appeal to everyone. This is why it’s best to choose a specific audience and share relevant content that is most appealing.
9. Make Newsletters Visual
Newsletters should have some form of visual element that appeals to the eye and captures the attention of the reader. This can be accomplished by including an image or using a creative graphic to share your message with readers — whatever it takes!
10. Keep Your Content Light
If you’re writing about something serious, try and make sure that your newsletter doesn’t come across as too dark. Readers will need to feel like they can read and connect with you without getting depressed — after all, we’re trying to make friends here!
11. Provide Relevant Links
Don’t just throw in links willy-nilly! Make sure that your readers are more likely to click on them by providing relevant context. This means linking to recipes if food is the topic or posting about a fun event that’s happening in town soon!
12. Get Feedback from Readers
Don’t be afraid to ask your readers what they want and need from you! If they feel like their voices are heard, they’ll be more likely to open your next newsletter and even click on the links included inside! This is why it’s important to make sure your newsletter sounds like you and not someone else.
13. Include a Poll
People love getting involved with their favorite blogs! This is why polls are usually pretty popular, especially if you’re using them to gather feedback from readers. Pretty much everyone loves being included in the conversation so don’t be afraid to implement a poll into your newsletter!
14. Choose a Strong Color Scheme
You want a color scheme that’s bright and vibrant to capture the attention of readers, but not so loud that it hurts their eyes. A good idea is to use colors found in nature or subtle shades of one particular hue so they don’t overwhelm or confuse people.
Another great tip is to make your newsletter format readable and captivating. To do that, we suggest you use Venngage — a free infographic maker that offers a wide range of free newsletter templates for everyone. Here are some newsletter examples from their website!