Blog Branding

Twin Stripe has seen a few different branding iterations since its birth two years ago. The signature navy blue has always been a part of Twin Stripe, but the logo and supporting colors have been tweaked a few times. When Alison departed, I didn’t feel like the existing header fit my style, even though it worked perfectly when Alison and I blogged together. After much deliberation, I decided to make a few design changes to the blog. Whether you are rebranding or starting a new blog, here a few tips that I employ when designing a blog.

Branding Board // Twin Stripe

First, I recommend using Pinterest to put together a brand board. I used my brand board to gather images that inspired me and matched the Twin Stripe aesthetic. I used this board to help guide my design, but I can also reference it when styling and taking photos. Once you start this board, keep adding to it. It is a lot of fun to see how your style evolves through the years.

After putting together a brand board, I created a style sheet in Illustrator that highlights my colors, fonts and logo. I will use this when adding new elements to the Twin Stripe blog. I’m trying to figure out which blog features to keep and what should go after reading this great discussion on Elembee. I’ve been fairly minimalist, so I’m working to add more features to make the reading experience better for everyone without creating clutter. Do note that you can now receive Twin Stripe in your inbox!

Style Guide // Twin Stripe

When using my branding colors: navy, pink and gold, I make sure to always use the correct color values, so everything looks consistent and on brand. I keep the hex values in a document, so I can refer to it when creating new icons or designs. When creating graphics for the blog, I only use the two type faces specified, unless there is a special reason to use a different font. It can be tempting to use a different font for each post, there are so many fun free fonts out there, but it will make your blog look jumbled and messy. (I too was guilty of using different fonts each post until I created a style guide.)

Keeping colors and fonts consistent will make your blog brand stronger and more recognizable. Do you have any pointers for keeping your branding on track?


About Katie

Katie is the voice behind lifestyle blog, Twin Stripe. Her blog is dedicated to helping readers create a bright and modern lifestyle that doesn’t cost a ton. Twin Stripe features easy DIY projects, tasty recipes, entertaining ideas, style tips, home decorating inspiration and more. Katie lives in Greensboro, N.C. with her fabulous husband, Chad, and adorable pup, Hobbes. She spends her spare time decorating their 1950s bungalow and throwing festive parties. Katie believes you can never have too much glassware or glitter!

10 thoughts on “Blog Branding

  1. I’m going to create a brand board! It’s something I’ve been putting off. I’m afraid of committing to a “brand” and then finding something else I love even more. Like I said before, my brand is allll over the place.

    1. Create a board and I’m sure a theme will emerge as you curate your board. I’m looking forward to seeing what you put together!

  2. This is such a great tip! As a graphic designer I’m used to using style sheets but I definitely need to make one for my blog. There have been a bunch of times where I have to scramble to find which file I made a certain graphic in because I want to reuse the text or something. Thanks for the tip!

    1. A style sheet can make things so much easier for your blog. I’m looking forward to checking out your blog soon. Thanks for stopping by!

  3. I am thinking about completely re-branding my blog. This post has a lot of great ideas, thanks for the tips!

What do you think? Katie loves to hear from you!